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Why hire a digital marketing agency?
It is currently difficult to find a company that has no presence in the digital world. The largest ones have teams dedicated to online marketing strategy while the smaller ones tend to opt to hire the services of a digital marketing agency to get these tasks done. Some companies make the mistake of thinking that […]
22 social media marketing tips to ensure your brand’s success
The impact that social media has had on both: day-to-day life and marketing is undeniable. In the United States, for example, 7 out of 10 people use some form of social network. This has represented an opportunity for brands and marketing professionals to reach out to their customers. However, the attention span of users is […]
How has marketing changed in the last 10 years?
Few tome ranges have seen such dizzying changes in the way you do marketing as the last 10 years. Smartphones were just entering the market. The iPhone only had one year to launch and Android was consolidating as an operating system. The print media still had a sizable audience and streaming platforms did not exist. […]
20 powerful ways to drive traffic to your website
You’ve already got your website. You invested money in the design, the technical aspects and even optimized it for search engines. You created engaging content that you update frequently, and in summary, you followed the manual. However, your page’s traffic is still below your expectations. We have some good news for you. The first, you’re […]
Do you have a social media marketing strategy?
Asking this in full 2019 may seem silly. However, one of the most common mistakes companies often make is confusing social media profiles with having a social media marketing strategy. This difference is key to grow the brand’s reputation. Even when posting content often is part of any social media strategy, it’s not enough to […]
What is email marketing?
The tools available to marketing professionals have increased in the last twenty years. The advent of digital marketing was a real revolution in the way companies relate to their customers. However, few techniques have maintained their effectiveness for as long as email marketing. In its broadest sense, email marketing consists of sending promotional material by […]
Is inbound marketing the same as content marketing?
Nowadays choosing the right marketing strategy for your business can be overwhelming. With so many options available it is normal to confuse terms as is the case with inbound marketing and content marketing that, despite being intimately related, are not the same and in this article, we will be explaining how they differ. The appearance […]
What is Inbound Marketing?
In the last twenty years, consumer behavior has changed radically. What worked in the 1980s and 1990s is not the same thing that works today. With the possibilities offered by technology, you can attract new customers by offering them attractive content and accompanying them throughout the purchase process. Inbound marketing is a strategy dedicated to […]
What are the benefits of social media marketing?
Since its inception in the mid-2000s, social media has become part of the lives of its users. Companies soon realized the opportunity of these new media and today billions of dollars are invested in social media marketing. However, some companies still lag behind on this issue. Either because they don’t invest enough in social media […]
What is Digital Marketing or Online Marketing?
The number of internet users has doubled over the past two decades as e-commerce continues to grow each year. In this context, it is undeniable that digital marketing is becoming more important to companies and brands as a way to approach the target. Online marketing, as it is also known, could be defined as a […]